The Digital Transformation is a management process that guides the strategy, processes and capabilities of an organization to channel the disruption created by the digital economy, developing channels and goods based on digitalization and capitalizing on the digital experience of its customers.
It consists, mainly, on a process of business transformation. People, and not technologies, are the most important pieces in any successful digital transformation process. Digital Culture is required, which is a concept that encompasses multiple facets: capacity and style of leadership, process orientation, new forms of organization, development of specialized and general skills, renewed values.
Digital transformation impacts not only the business structure and the strategic positioning of the company, but all levels of the organization (processes, activities, tasks) and its extended value chain.
Most companies approach their Digital Transformation processes on three key areas:
- customer experience
- operational processes
- Business models
The digital enablers make up the horizontal element that supports all these areas.
Several IDiA partners are among the leading companies worldwide in the application of Digital Transformation. The cluster supports this type of process, in multiple ways: with a specific work group, organizing multiple conferences, training and seminars, advising the partners that require it, etc.